Selling art online has been a recurring phenomenon in recent years. However, this practice still faces strong resistance from the part of the great Parisian gallery owners who describe it as heresy and who do not understand the fact of not coming to see the work on the spot. Even if online sales break the image of a work of art considered a sacred cultural product that looks in the white of the eyes, it has a lot of advantages. Indeed, this method hits the right target. The 20-35 year olds represented 40% of sales in 2018. They are a connected, dynamic generation always looking for discovery. She wants to have access to culture as quickly as possible. In addition, a gallery can intimidate a beginner in the art field. Yes, being behind your phone screen can seem much more reassuring, especially for this generation that evolves with technology. We find on the front line on these sites young artists and collectors who do not hesitate to take inspiration from the current trend to meet the demands of the target who also adapts to the trend.
Would you be impressed to have to go buy a work in a large gallery?